Handshakes & Hugs with Nike Football


This year the city of Dallas was blessed with the opportunity to host the NFL Draft and with that came a host of events to celebrate from the Dallas community. On the eve of the Draft in Frisco, the Nike Dallas family hosted an invite-only event to introduce some new items in collaboration with Hance Taplin that were designed specifically to honor all things Draft Day. The Handshakes & Hugs apparel line commemorates the drafting of former Dallas Cowboy greats Michael Irvin in 1988 and Troy Aikman in 1989. The nostalgia of the design which conveys the feeling and interactions that athletes feel on draft day while waiting for their names to be called immediately greeted by friends and family with the obligatory handshake and hug is both unique and directly aligned with the "eliteness" that comes with being associated with "America's Team".

Guests were given the opportunity to be enlightened by one of my favorite storytellers of all things Nike and sports, Rollo, who is an EKIN for Nike. He conducted an in-depth interview with the designer, Hance, where he shared his inspiration behind the design and the importance of the collaboration as well as interviewed special guest, man of the hour Michael Irvin. Yes, you read right, the Michael Irvin was in the building sharing gems, stories of his days in the NFL, and the impact of draft day on any young NFL prospect.

The Nike Dallas team never disappoints so, the night was complete with each attendee getting the opportunity to purchase the designs before the general public, listening to the sounds of the official DJ for the Dallas Mavericks, Poizon Ivy, and partake in light bites and drinks. The crowd was a mix of old Dallas familiar favorites as well as new crop of influencers, entrepreneurs, and media personalities.

The perfect scene for a photo shoot and you know that whenever I get the chance to link up with my boss babe bestie Chan that is what we are going to do. So, check out some more snaps below and make sure you check out her take on the night here.

All Images and Visuals JCI Creatives for FitXBrit

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